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law firm / attorney marketing
stand out in a crowded legal market
With so much competition out there, make your law practice stand out in a crowded market. Professional marketing videos will convey your firm's identity and personality, and will help build trust with both potential and current clients.
It is essential to maintain a strong web presence in order to increase business. Adding videos to your website's home and bio pages is an integral part of SEO and SEM strategies. By making your website more interactive, a potential client will get a better sense of your firm's people and philosophies.
Video is almost guaranteed to boost your online engagement, give you a great ROI and increase your laws firm’s overall visibility.
types of marketing videos for law firms
• Firm Overview – This type of video can be recorded with a plain black/white background or in your office and gives an overview of your law firm.
• Attorney Biographies – These videos are usually informational or educational and are in the ‘about the attorney’ page of your website.
• Areas of Practice – Let potential clients know the types of cases that you handle, whether it’s personal injury, medical malpractice, wrongful death, traumatic brain injury or maritime accidents.
• Testimonial Videos – The best proof of the effectiveness of your law firm are the words of your satisfied clients.
why use video marketing for your firm?
Video marketing is a crucial aspect of any successful law firm's marketing strategy. A staggering 87% of marketing professionals use video as a marketing tool.
Now more than ever before, individuals are likely to select a law practice based on the quality and messaging of their digital video presence. Law firm video marketing is more essential than it has ever been.
client video testimonials
Video testimonials can be a powerful tool. Leveraging the words and comments from an actual client is marketing gold. When a potential client is reviewing your firm or webpage, they more often are looking for a connection, and a review or experience that speaks to them and their needs. Video testimonials deliver that in a powerful way.
There is research that shows viewers spend more time on a website when watching video. With video, a prospect can see and hear the experiences of a past client that has been served well, which will help shape their decision and ultimately inspires them to choose your firm.
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Law Firm / attorney demo reel
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documentaries
- Settlement Presentations
- Personal Injury
- Wrongful Death
- Day In The Life
other legal visual services
- Video / Still Photography Site Inspections & Accident Scenes
- Medical Examinations
- Aerial Video / Photography Documentation
- 360 Virtual Tours to "Walk-Through" Difficult to Access Sites
Let's Work Together!
Contact ANDREWS LEGAL MEDIA online for a free creative consultation, or call Rich Andrews at 206.755.4220 to discuss your case, the legal video production process, and rates.